Archive for the ‘Artwork’ Category

The Secret To Selling Art, Part One

Selling art is weird. Actually, selling art is awesome. Trying to sell it or coming up with ways to sell it is when it gets weird. Let me try that again. I think to put it more accurately, after it sells and you ask yourself how and why it sold is the weird part. The answers could be infinite and if any of the answers made any sense or were consistent we’d all be selling a lot more artwork than we are.

Take this painting for example.

I made it during the Summer of 2016. I happen to be in the very fortunate position to own a shop in the town I live, which means I have a unique opportunity most artists don’t have. I have a venue to display my work in hopes of selling of it. This is a pretty amazing thing. It doesn’t take an economist to figure out that the more eyes that see your work the better chances you have of selling it. With that said, every artist should be doing whatever they can to get their work in front of as many people as possible. So, here’s the story of selling this painting and why I think it’s weird.

As soon as I finished making the painting I hung it up in my shop. It was on display from mid summer until October 10th. In that time A LOT of people saw it and yet it remained unsold. I only know I took it off the wall on the 10th of October because I was invited to hang some paintings at a restaurant in a nearby town and I made a dumb video about it. Anyway, it hung on the wall of that restaurant for two months.

Do you have any idea how many people eat at a popular restaurant on a weekend? Hundreds. That’s a lot of eyes. Obviously, people are not there for the art. They are there to eat, but you know some people have to notice the artwork on the walls. After two months and probably a couple thousand people seeing this painting it still had not found a home. After the restaurant gig I hung it back up in my shop. This would have been December, which is the biggest sales month for probably every store in America. Still, it sat. Or rather, hung. Unsold. It hung all the way until April when I removed it from the wall again. This time I was invited to display some paintings at Sally Loo’s Wholesome Cafe, which is an awesome cafe/coffeeshop in a different nearby town. While hanging at Sally Loo’s somebody, a saint, bought the painting

Obviously, I was thrilled. Like I said, selling artwork is awesome. And then it gets weird. So, consider the logistics of this. If you think about it too much your head could explode. Literally, thousands of people saw this painting in three different venues, each in a different town, spread out over the course of 9 months. That’s A LOT of effort to sell a piece of artwork. I easily drove that painting over 100 miles back and forth from venue to venue. Then consider the time of having to coordinate with the venues and hanging the artwork, promoting the art shows online, etc. It’s kind of mind boggling. And just plain weird. It only takes one person to buy the painting, but in this case it took having to be seen by 1000’s before the right person finally saw it. What if that one person would have walked into my shop in August the day after I hung it on my wall? Would they have bought it then? What if that one person went to a different coffee shop that day? Would somebody else have purchased it while it hung at Sally Loo’s? Maybe the painting would be hanging on the wall in my shop right now?

YOU NEVER KNOW.

That’s the weird. If you came here looking for The Secret To Selling Art there is no surefire guarantee to sell a painting. The best thing I can tell you is that the secret is you have to keep showing it to people. Just keep showing. That’s it. Sometimes a painting sells within the first two minutes of posting it on Instagram and sometimes it takes showing it in three different venues over the course of 9 months. You just never know. Some people buy after seeing the image on their phone and others need to see it in person while they’re eating a bowl of granola and drinking a latte at a coffee shop.

Like Dory says, just keep showing.

See ya!

– Jeff

The Newsletter I Just Emailed

In case you’re not on the e-list, here’s what I just sent out.

Hello!

I just wanted to let you know that I’m wheelin’ n’ dealin’ this weekend. Now through Sunday when you order two prints you get a third one for free. This is a great opportunity to start collecting art or to add to your growing collection. There is no coupon code for this deal. Simply add the first two prints to your cart and leave a note during checkout with the title of the third print you’d like. That’s it! Easy peasy nice and easy.

I currently offer 37 signed 8″ x 10″ prints. This is a standard size for easy framing and each print is signed on the back. These are high quality matte finished prints made in a real photo lab using state of the art equipment. In other words, they are not printed on a store bought ink jet printer using that cheap “photo” paper.

You can see all the 8×10 prints here or simply click the above image.

In other art nerdy news:
– Here’s a video of me painting a broken drum cymbal: https://www.youtube.com/watch?v=7mQCnkX63q4&t=1s

– I’ll be having a show at Sally Loo’s in San Luis Obispo in April. I haven’t had an official show in years, so this is exciting. I’m making all new paintings for that right now, so it will be a very busy time from now until opening night.

– Coral and I have jumped on the podcasting bandwagon. We launched “Live/Work/Love” in September and have uploaded 8 episodes with more in the works. Check it out on iTunes if you get a chance.

And last, but not least…if you haven’t checked out Viva Paso (my new shop) yet, make a trip to Paso Robles and say hello.

Thanks for all your support!
I hope you have a great weekend!

– Jeff

Two New 6 Inchers


“Little Franklin”
6″ x 6″ – mixed media on wood


“Big Thomas”
6″ x 6″ – mixed media on wood

Happy to add two more to the “Hunnuh” series. Are they bunnies? Are they dogs? They’re hunnuh’s!

Both of these can by found in my online shop and both would entertain you for years to come. You know what they say, “there’s nothing as lovable as a hunnuh.”

Thanks for looking!
– Jeff

24 Hour Half Off Art Sale Is Here! 2016 Edition.

Good Afternoon!

This half off deal is my way of saying thanks to everybody who has supported me throughout the year whether it’s buying artwork, following my shenanigans on Instagram and Facebook or just sending words of encouragement and helping spread the word. I appreciate all of it and it truly means a lot to me.

This is the biggest sale I have the entire year and it’s the only time EVERYTHING in my online shop is 1/2 off. There are currently about 200 items available. TWO FREAKIN’ HUNDRED! Everything from one of a kind originals to handmade wallets, limited edition prints to button packs, keychains and more.

My shop can be found at:
http://jeffclaassen.storenvy.com.

To receive 50% off your entire order use the discount code:
LUCKYME16.

If you have any trouble please don’t hesitate to ask for help. If you have any friends or family that might be interested in this awesome deal please feel free to forward this message or post about it on Instagram and Facebook.

Thank you so much for your continued support!
– Jeff

New Painting – Felix The Owl


“Felix The Owl”
16″ diameter – mixed media on wood.
$200 – available online at jeffclaassen.com or in person at Viva Paso. The address is:
1211 Pine St
Paso Robles CA 93446

I know the title of this post says “New Painting”, which is more like a half truth. To be more accurate, I should really call it newly “finished” painting. As evidenced by the following video, this painting was made back in January.

Why has it taken sooooooooo long to finally be available? Well, if you’re familiar with my work you know about the glossy resin coating I use to cover my paintings. Be warned, I get a little overly-wordy here, but just think of it as a privileged behind-the-scenes look at what goes on in the studio. When I first applied the glossy resin to this I noticed that there was something missing from the painting. This is sort of ridiculous, but I thought it needed a couple of more polka dots, so I scraped off all the wet drippy resin before it got too sticky. If you’ve ever worked with this stuff you can appreciate what a pain in the ass it can be to work with. So, I scraped it off, waited a few days, then painted some more polka dots. Then it was time to resin coat the painting again. After waiting 3 days for the resin to fully harden I noticed a spot on the painting where the resin didn’t quite sit right. Basically, there was a little dimple in the resin. It might have gone unnoticed to some, but it was all I could see when I looked at the painting, so I decided to lay down another coat of resin. But, I waited. Months went by until I finally resin coated the piece for a third time. Now it is ready for the world.

Enjoy!
– Jeff

The Blockhead Owl Time Lapse

A few nights ago I started this “blockhead owl” painting and thought, “Let’s record this shit!” So, I did. I’ve painted a lot of these blockhead owls, but this is the biggest one to date.

If the video below isn’t working for some reason try this link: youtu.be/HfTFVaSUuJ8

Still Talking About YouTube

In my last blog post I stated that I set a goal for myself to make one video a week for three months and I’m happy to report that I am right on track. The first video I made was a late night resin coating session.


See the video at https://youtu.be/SI7AgImogZo.

The second one is a “day in the life” vlog.


See the video at https://youtu.be/pau4Adg3s4w.

Making this video gave me a better appreciation for the people out there posting daily vlogs. It’s a lot of work. It’s more work than you might think. Everything you do takes longer when you’re trying to document it. You have to do things like pull over while driving to adjust camera settings. Then you have to set up your camera in the car so you can still drive safely among so many other things. I know some vloggers just turn the camera on and talk to it for 5 minutes, which is hard, in a way, because being alone in a room talking to a camera feels awkward, but that sort of vlog is still a lot easier than one where somebody is setting up shots. Of course, the setting up shots method is more fun to watch because it plays like a short movie which is usually more engaging than watching somebody talk straight to the camera for an extended period of time. Anyway, blah blah blah…

Thanks for reading (and watching)!
– Jeff

PS. If you like the videos I’m making please SUBSCRIBE to my channel so you don’t miss out on all the new ones I’ll be uploading. I’ll be making at least one a week for the next 10 weeks.

Digital Doodle Of Neal Breton

It’s been said that you aren’t a SLO County artist until you make a portrait of Neal Breton. Well, I finally stepped up to the plate and made one. I’m a SLO County artist now, suckers!

Painting An iPhone Case

It’s been a long time since I’ve painted a phone case and, in fact, thought my days of painting them were over. But no. Here is the latest hand painted phone case. You could say it’s part vlog, part how to. Either way, I hope you enjoy it. And if you’re interested in getting my artwork on your phone case please check out all the options at society6.com/jeffclaassen/cases.

Thanks!

New Four Inchers

These are the first four paintings I’ve made in the new year. I’ve got a couple of bigger pieces in the works, but it feels good to get something new posted. So, here you go!


“Marshall”
4″ x 4″ – mixed media on wood


“Skye”
4″ x 4″ – mixed media on wood


“Rocky”
4″ x 4″ – mixed media on wood


“Zuma”
4″ x 4″ – mixed media on wood

As always, thanks for looking!
– Jeff

Sunday Afternoon Up For Auction On Facebook

A couple of weekends ago I wanted to make a time lapse video of making a painting. My plan was to paint the whole thing in one sitting. Both ideas didn’t quite happen, but that’s totally ok. The time lapse idea evolved into a short movie with a couple of time lapse sequences thrown in. I started the painting in my front yard and once Elliott (my 4 year old) saw what was happening he really wanted to get in on the action so the painting turned into a collaboration when he found himself a paint brush. It was very cute and I love that he wanted to join me. Speaking of four year olds, making a 24″ x 48″ painting in one sitting is quite ambitious with one of them around, so the painting took two sitting sessions. I was super stoked to still finish the painting in one day, so I felt quite accomplished. I mean, I have 6″ paintings that sit unfinished for weeks at a time, so making a big painting in a single day felt pretty good.


(Click image to see the video)

This painting is on a 1/4″ thick piece of plywood and has been coated with multiple layers of a high gloss protective finish. If you’ve seen my work in person that is covered in epoxy resin this piece is different. It’s shiny, but not thick like the resin.

I have this painting up for auction right now on my Facebook page. If you’re interested in bidding on it please visit the page and read the full description: www.facebook.com/photo.php?fbid=10207132695690182.

At the time of this posting the highest bid is $50 and the bidding will continue for another 30 hours. The official ending is December 14, 2015 at 11:59pm.

This is a good chance to get a one of a kind original at below gallery price. If you have any questions please feel free to ask.

Happy bidding!
– Jeff

Three New Blockhead Paintings

I finished these a few weeks ago and forgot to put them on here, so check them out. I don’t think this “Blockhead” series is ever going to end. Enjoy!


“Heinrich”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping


“Lucid Larry”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping


“Lester”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping

If you’d like to purchase any of these paintings you can click right on the picture to order or visit my online shop at jeffclaassen.storenvy.com.

As always, thanks for looking!
– Jeff

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