Posts Tagged ‘painting’

The Secret To Selling Art, Part One

Selling art is weird. Actually, selling art is awesome. Trying to sell it or coming up with ways to sell it is when it gets weird. Let me try that again. I think to put it more accurately, after it sells and you ask yourself how and why it sold is the weird part. The answers could be infinite and if any of the answers made any sense or were consistent we’d all be selling a lot more artwork than we are.

Take this painting for example.

I made it during the Summer of 2016. I happen to be in the very fortunate position to own a shop in the town I live, which means I have a unique opportunity most artists don’t have. I have a venue to display my work in hopes of selling it. This is a pretty amazing thing. It doesn’t take an economist to figure out that the more eyes that see your work the better chances you have of selling it. With that said, every artist should be doing whatever they can to get their work in front of as many people as possible. So, here’s the story of selling this painting and why I think it’s weird.

As soon as I finished making the painting I hung it up in my shop. It was on display from mid summer until October 10th. In that time A LOT of people saw it and yet it remained unsold. I only know I took it off the wall on the 10th of October because I was invited to hang some paintings at a restaurant in a nearby town and I made a dumb video about it. Anyway, it hung on the wall of that restaurant for two months.

Do you have any idea how many people eat at a popular restaurant on a weekend? Hundreds. That’s a lot of eyes. Obviously, people are not there for the art. They are there to eat, but you know some people have to notice the artwork on the walls. After two months and probably a couple thousand people seeing this painting it still had not found a home. After the restaurant gig I hung it back up in my shop. This would have been December, which is the biggest sales month for probably every store in America. Still, it sat. Or rather, hung. Unsold. It hung all the way until April when I removed it from the wall again. This time I was invited to display some paintings at Sally Loo’s Wholesome Cafe, which is an awesome cafe/coffeeshop in a different nearby town. While hanging at Sally Loo’s somebody, a saint, bought the painting

Obviously, I was thrilled. Like I said, selling artwork is awesome. And then it gets weird. So, consider the logistics of this. If you think about it too much your head could explode. Literally, thousands of people saw this painting in three different venues, each in a different town, spread out over the course of 9 months. That’s A LOT of effort to sell a piece of artwork. I easily drove that painting over 100 miles back and forth from venue to venue. Then consider the time of having to coordinate with the venues and hanging the artwork, promoting the art shows online, etc. It’s kind of mind boggling. And just plain weird. It only takes one person to buy the painting, but in this case it took having to be seen by 1000’s before the right person finally saw it. What if that one person would have walked into my shop in August the day after I hung it on my wall? Would they have bought it then? What if that one person went to a different coffee shop that day? Would somebody else have purchased it while it hung at Sally Loo’s? Maybe the painting would be hanging on the wall in my shop right now?

YOU NEVER KNOW.

That’s the weird. If you came here looking for The Secret To Selling Art there is no surefire guarantee to sell a painting. The best thing I can tell you is that the secret is you have to keep showing it to people. Just keep showing. That’s it. Sometimes a painting sells within the first two minutes of posting it on Instagram and sometimes it takes showing it in three different venues over the course of 9 months. You just never know. Some people buy after seeing the image on their phone and others need to see it in person while they’re eating a bowl of granola and drinking a latte at a coffee shop.

Like Dory says, just keep showing.

See ya!

– Jeff

Two New 6 Inchers


“Little Franklin”
6″ x 6″ – mixed media on wood


“Big Thomas”
6″ x 6″ – mixed media on wood

Happy to add two more to the “Hunnuh” series. Are they bunnies? Are they dogs? They’re hunnuh’s!

Both of these can by found in my online shop and both would entertain you for years to come. You know what they say, “there’s nothing as lovable as a hunnuh.”

Thanks for looking!
– Jeff

24 Hour Half Off Art Sale Is Here! 2016 Edition.

Good Afternoon!

This half off deal is my way of saying thanks to everybody who has supported me throughout the year whether it’s buying artwork, following my shenanigans on Instagram and Facebook or just sending words of encouragement and helping spread the word. I appreciate all of it and it truly means a lot to me.

This is the biggest sale I have the entire year and it’s the only time EVERYTHING in my online shop is 1/2 off. There are currently about 200 items available. TWO FREAKIN’ HUNDRED! Everything from one of a kind originals to handmade wallets, limited edition prints to button packs, keychains and more.

My shop can be found at:
http://jeffclaassen.storenvy.com.

To receive 50% off your entire order use the discount code:
LUCKYME16.

If you have any trouble please don’t hesitate to ask for help. If you have any friends or family that might be interested in this awesome deal please feel free to forward this message or post about it on Instagram and Facebook.

Thank you so much for your continued support!
– Jeff

New Painting – Felix The Owl


“Felix The Owl”
16″ diameter – mixed media on wood.
$200 – available online at jeffclaassen.com or in person at Viva Paso. The address is:
1211 Pine St
Paso Robles CA 93446

I know the title of this post says “New Painting”, which is more like a half truth. To be more accurate, I should really call it newly “finished” painting. As evidenced by the following video, this painting was made back in January.

Why has it taken sooooooooo long to finally be available? Well, if you’re familiar with my work you know about the glossy resin coating I use to cover my paintings. Be warned, I get a little overly-wordy here, but just think of it as a privileged behind-the-scenes look at what goes on in the studio. When I first applied the glossy resin to this I noticed that there was something missing from the painting. This is sort of ridiculous, but I thought it needed a couple of more polka dots, so I scraped off all the wet drippy resin before it got too sticky. If you’ve ever worked with this stuff you can appreciate what a pain in the ass it can be to work with. So, I scraped it off, waited a few days, then painted some more polka dots. Then it was time to resin coat the painting again. After waiting 3 days for the resin to fully harden I noticed a spot on the painting where the resin didn’t quite sit right. Basically, there was a little dimple in the resin. It might have gone unnoticed to some, but it was all I could see when I looked at the painting, so I decided to lay down another coat of resin. But, I waited. Months went by until I finally resin coated the piece for a third time. Now it is ready for the world.

Enjoy!
– Jeff

The Blockhead Owl Time Lapse

A few nights ago I started this “blockhead owl” painting and thought, “Let’s record this shit!” So, I did. I’ve painted a lot of these blockhead owls, but this is the biggest one to date.

If the video below isn’t working for some reason try this link: youtu.be/HfTFVaSUuJ8

Random Photo For The Day

The best way to describe ┬íVIVA PASO! is probably to call it “eclectic”, as evidenced by this photo featuring paintings, organic seeds, a candle and Marimo Pets. I mean, seriously…

Painting An iPhone Case

It’s been a long time since I’ve painted a phone case and, in fact, thought my days of painting them were over. But no. Here is the latest hand painted phone case. You could say it’s part vlog, part how to. Either way, I hope you enjoy it. And if you’re interested in getting my artwork on your phone case please check out all the options at society6.com/jeffclaassen/cases.

Thanks!

Sunday Afternoon Up For Auction On Facebook

A couple of weekends ago I wanted to make a time lapse video of making a painting. My plan was to paint the whole thing in one sitting. Both ideas didn’t quite happen, but that’s totally ok. The time lapse idea evolved into a short movie with a couple of time lapse sequences thrown in. I started the painting in my front yard and once Elliott (my 4 year old) saw what was happening he really wanted to get in on the action so the painting turned into a collaboration when he found himself a paint brush. It was very cute and I love that he wanted to join me. Speaking of four year olds, making a 24″ x 48″ painting in one sitting is quite ambitious with one of them around, so the painting took two sitting sessions. I was super stoked to still finish the painting in one day, so I felt quite accomplished. I mean, I have 6″ paintings that sit unfinished for weeks at a time, so making a big painting in a single day felt pretty good.


(Click image to see the video)

This painting is on a 1/4″ thick piece of plywood and has been coated with multiple layers of a high gloss protective finish. If you’ve seen my work in person that is covered in epoxy resin this piece is different. It’s shiny, but not thick like the resin.

I have this painting up for auction right now on my Facebook page. If you’re interested in bidding on it please visit the page and read the full description: www.facebook.com/photo.php?fbid=10207132695690182.

At the time of this posting the highest bid is $50 and the bidding will continue for another 30 hours. The official ending is December 14, 2015 at 11:59pm.

This is a good chance to get a one of a kind original at below gallery price. If you have any questions please feel free to ask.

Happy bidding!
– Jeff

Three New Blockhead Paintings

I finished these a few weeks ago and forgot to put them on here, so check them out. I don’t think this “Blockhead” series is ever going to end. Enjoy!


“Heinrich”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping


“Lucid Larry”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping


“Lester”
3.5″ x 7″ – mixed media on wood with resin coating.
$75, plus shipping

If you’d like to purchase any of these paintings you can click right on the picture to order or visit my online shop at jeffclaassen.storenvy.com.

As always, thanks for looking!
– Jeff

Four New Four Inchers

I just finished these little 4″ square paintings yesterday. Or maybe the day before. This 90+ degree heat where I live makes my brain all fuzzy. Anyway…
I have four new paintings available in the shop now. They are all 4″ x 4″ on wood and are $40 each, plus shipping. Since they are brand spanking new you can use the code “EARLYBIRD” to get 20% off for the next 24 hours. Like that old phrase goes, “The Early Bird Gets 20% Off” or something like that. If you’d like to add any of these paintings to your art collection or send them to somebody you’ve been stalking, simply click the image and you’ll be taken directly to my shop. Also, I highly suggest using the Paypal option for payment because the other method takes about 3 days to clear, which will totally delay shipping. Here we go!


“French Dude”


“Let’s Escape”


“Let’s Hug”


“Tour Guide”

When I come up with titles for my paintings it is usually after I have photographed them and am saving them on my computer. I need a title at that point because I refuse to save photos named “IMG4169” or whatever the camera auto saves each image as. So, when I was saving all these I was listening to French music and that totally influenced the title for each of these paintings. I hope you enjoy them.

If you have any trouble ordering or the EARLYBIRD code doesn’t work, let me know and I’ll help you out.

Thanks for your support!
– Jeff

Chipboard Is My New Friend

I’ve been really into drawing and painting on chipboard lately. Chipboard is basically a thick paperboard made from reclaimed paper stock. It sounds fancy, but you see it used quite a bit for things like keeping photos flat when being shipped, which is actually why I have so much of it. I use it when I mail drawings or prints to people. Anyway, I think black ink looks great on it and it’s a nice alternative to the standard white paper. Right now I have 10 available and they are a mix of Sharpie marker, brush pen, house paint and acrylic ink. If you’d like to purchase any of these simply click on the picture and the rest is easy. Oh, if you do make a purchase I highly suggest using the Paypal option because the other option (Stripe) takes about 3 days longer to process. Here we go…


“The Repair Man”
5″ x 7″ – $15, plus shipping. Order here.


“Floppy Bun”
5″ x 7″ – $15, plus shipping. Order here.


“The Almond Milk Man”
5″ x 7″ – $15, plus shipping. Order here.


“Donut Owl”
5″ x 7″ – $20, plus shipping. Order here.

I made a quick time lapse of this next one.


“Benny The Owl”
8″ x 10″ – $20, plus shipping. Order here.


“The Carnies Are Coming”
8″ x 10″ – $20, plus shipping. Order here.


“Barfly”
8″ x 10″ – $20, plus shipping. Order here.


“Pretending To Smile”
8″ x 10″ – $30, plus shipping. Order here.


“Lucky Laura”
8″ x 10″ – $20, plus shipping. Order here.


“Sleepy Harold”
8″ x 10″ – $20, plus shipping. Order here.

I know that’s a lot to look at, so thanks for taking the time to check them out. If you have any problems ordering online let me know and I will help you out.

See ya!
– Jeff

New Owl Paintings With Titles From Jerry Maguire

It’s not as if I went out of my way to watch Jerry Maguire. I mean, who does that? The thing is, Coral found the movie for $1 at the local Goodwill. Personally, I would have saved my dollar, but it was Coral’s dollar and in her mind owning Jerry Maguire was a fantastic idea. About a week after we watched it I had a bunch of new paintings that I needed to title and that’s when I realized the true intoxicating power of Jerry Maguire. The temptation to name my paintings after things from the movie was inescapable. These paintings are all owls, so it should be obvious that the movie in no way inspired the making of the paintings, but I certainly had fun with the titles.


“The Ambassador Of Quan”
4.25″ diameter (not including the routered edge) – mixed media on wood, signed on the back.
$65, plus shipping. Order here.
This title came from Cuba Gooding Jr.’s emotional line at the end of the movie. See for yourself…


“You Complete Me”
4.25″ diameter (not including the routered edge) – mixed media on wood, signed on the back.
$65, plus shipping. Order here.
This line is easily the most quoted and recognized piece of dialogue from the film. What I did not remember was that it’s first appearance in the film wasn’t even spoken. It was said in sign language! There is a couple in an elevator with Jerry and Dorothy and one of them (the deaf people, not Jerry or Dorothy) signs it to the other. Or maybe they sign it to each other. I really have no idea what they are saying with their sign language. It may not even be accurate. For all we non-signing people know, the lady could be telling the dude that she could really go for a cheeseburger after work. Long story short, if I remember correctly, Dorothy tells Jerry what they said, which is why it is so impactful later in the movie. Aww, what a cute tie in. It’s impossible to believe that Jerry actually feels that way about Dorothy, but that’s a whole other blog post I will never write. Seriously, watch the movie again. Their love story is so weak I’m shocked anybody fell for it when the movie first came out. Personally, I find the line way more fitting coming from The Joker in The Dark Knight.


“The Kushman”
6″ diameter (not including the routered edge) – mixed media on wood, signed on the back.
$80, plus shipping. Order here.
Frank Cushman is Jerry O’Connell’s character and he’s some hotshot football player that every sleazy sports agent is trying to get in bed with. Jerry gets close, but loses out to his nemesis, Bob Sugar. I spelled it with a “K” because who doesn’t love a good marijuana reference? Also, a lot of people say my characters look stoned or I get asked, “What were you smoking when you painted this?” What was I smoking…c’mon, it’s like these people don’t even know me. Before I paint I snort crushed up Tylenol PM tablets, DUH!


“Call Me Sugar”
4″ x 6.25″ oval (not including the routered edge) – mixed media on wood, signed on the back.
$65, plus shipping. Order here.
This was named after Jerry’s back stabbing protege, Bob Sugar. But check this out. The other night I watched Reservoir dogs for the first time in I don’t know how long and there is a car scene where Chris Penn references an old TV show called Get Christie Love and they joke about how she would say, “You’re under arrest, Sugar,” so now I think of that when I see the title for this painting. It took some digging, but I found this for your enjoyment. You might want to skip ahead to the 50 second mark. Or just watch the full clip because TV intros from the 70’s are fantastic.


“You Had Me At Hoot”
4″ x 6.25″ oval (not including the routered edge) – mixed media on wood, signed on the back.
$65, plus shipping. Order here.
Of course, this is really the most quoted and remembered line from Jerry Maguire. I don’t know what I was thinking earlier when I said “you complete me” was the most popular line from the movie. Dorothy says “you had me at hello” after Jerry gives his big emotional “come back to me, you complete me, wah wah wah, I’m a big baby” speech. This is an owl and we all know owls say “hoot” instead of “hello”. So, for this painting, we had her at hoot. If somehow you’ve forgotten this scene (you haven’t) here is a reminder for you.

Thanks for looking and reading. Remember, these are all one of kind original paintings. Once they are gone, they are gone forever. Or at least until Sotheby’s has them up for auction. Before that happens you can purchase any of them directly from me through my online shop.

Thanks for all of your support!
– Jeff

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