Posts Tagged ‘promo’

Fascinated With Free Burgers And The Power Behind Word Of Mouth Marketing

April Fool’s Day was earlier this week and when I picked up James (my 15 year old son) from school he told me he got a free hamburger. Before lecturing him about why he shouldn’t mooch off his friends, which was my first instinct, I asked him how he got a free hamburger. I was curious and also jealous. If there are free burgers going around you can bet your sweet ass that I want one too. James told me…before I start, please remember that this is a kid that once melted ice cubes in the microwave because he wanted a glass of water, among other odd behaviors.

* Illustration by the super talented Neal Breton

James told me that Sylvester’s (try the “Hana” burger!) put an ad in the paper for FREE BURGERS, but that they did it as an April Fool’s joke. It might have only been in the school paper. According to James the public was upset and Sylvester’s had to deliver on their promise instead of yelling “April fool’s, dummy!” at every teen that came in waving a free burger coupon in their face. I heard James explain how he got a free burger twice. Once in the car ride home and again when we got him and he told Coral. Both times he mentioned that Sylvester’s “lost A LOT of money.” And this is what fascinated me.

I can see how somebody would jump to the “lost money” reaction, but think about it. Free burger’s for one day is an awesome marketing campaign. Sylvester’s is less than a five minute walk from Atascadero High School. If they ran their ad in the school paper a lot of kids will be talking about a free Sylvester’s burger. Then those kids come home and tell everybody about it. The average cost of a burger there is $6. Their cost on that, I’m guessing is $2-3. I don’t know the food industry, for all I know burgers might have a huge markup and my guesstimation is way off. Maybe it’s a $1.50. Either way, the way I see it is this. Sylvester’s basically paid A BUNCH of teenagers $2 to talk about them for the next day or two. I think that is way more effective than a print ad in a local paper. And it’s not really just a day or two because all of those kids now have a story to tell about Sylvester’s. And kid’s love telling stories. James might tell his free burger story every time he sits down to have a burger (from any burger place) with anybody. We’ve all done that. You sit down at a restaurant with a friend and when the food comes you compare it to similar things you’ve had at other restaurants. And if one of those restaurants did something awesome like give you a free beer or appetizer that’s the place that will stand out and you’ll talk about it. So, did they lose A LOT of money? I doubt it. They got people to say their name and if people are thinking about their business they might be thinking about it until they can’t fight the temptation to sink their teeth into one of their tasty burgers. I mean, check it out..I just mentioned their name in this post seven times. The $2-3 they “lost” by giving my son a free burger has already paid for itself. Once I link this post on Facebook it will probably get at least 100 views, but it will also remain on the internet as long as my blog is around. I’m no famous 20k hits a day blogger, but I do get some readers and I’m tempted to say all this name dropping is the kind of advertising you can’t pay for.

So many businesses dismiss marketing and think of spending money on marketing as a waste, but it’s not if it’s done right. You just have to get creative and giving something away for free that won’t break your bank account is a good start. And I just realized, the Sylvester’s ad only offered a free burger, which means some of those people might have added fries and a drink or both to their order. Based on that, the “free” burger might have paid for itself as soon as the coupon was redeemed.

Let’s eat!

The 2nd Annual Claassen 24 Hour Half Off Art Sale!

That’s right, ladies and gentlemen! EVERYTHING in my online shop is HALF OFF for the next 24 hours. Why? Because I love you, duh!

Remember, to receive 50% off your order you NEED to enter this coupon code during the checkout process: LUCKYME13

It’s just that easy.

The last 24 hours (between diaper changes, picking kids up from school and eating way too many peanut butter and jelly sandwiches) have been spent beefing up my shop with so many fresh artsy goodies it will make your head spin. At the time of this writing there are 187 available items. That’s everything from original paintings and limited edition prints to handmade wallets and sticker packs. This only happens once a year, so it’s a great chance to stock up on gifts at half off.

Honestly, I can’t thank all of you enough for the amount of support you’ve given me over the years. Thank you so much!

Happy Shopping!!!

– Jeff

Sweet Deal: Buy Two Wallets Get One Free!

5 New Wallets

I’ve still got a BUNCH of wallets with our old name on them that I need to get rid of before I print a slew of new ones with the new name/logo. So…

This weekend only: BUY TWO GET ONE FREE!
Simply add 2 wallets to your cart then leave a note for me during the checkout process with the name of the third wallet you want. It’s that easy.

Place your order at:


To sweeten the pot…
If you share THIS POST on FB your name will be put in a drawing to win a FREE wallet. What are you waiting for?


If that link doesn’t work, you might have to first “like” my FB page.

Dayler Wallet - You And Me And Everything In Between

Dayler Wallet - Space Guns Reversal

Dayler Wallet - Elliott Smith

wallet production 07

I have A LOT more of designs available. To see them all and to order please visit:

Thanks for looking!

Custom Buttons: Promote Your Art, Band, Photography, Clothing Line, Etc.

Get 100 Custom Buttons With YOUR Designs
100 buttons with your logo/desgin, 1″diameter
$30, plus shipping
To order please visit:

Get 50 Custom Buttons With YOUR Designs
50 buttons with your logo/desgin, 1″diameter
$15, plus shipping
To order please visit:

Hello All!

The Claassen Gallery is now offering custom buttons! We’ve been using them for years and love them. Now we want to share all the button goodness with you. Buttons are a terrific way to promote your business. Here are just a few ideas of things you can promote using buttons.
– bands
– artwork
– photography
– retail boutique
– your etsy shop
– restaurant
– clothing line
– tattoo shop
– skateboard company
– yoga studio
– funny phrases and inside jokes
– politics
– religion
– you name it, the list goes on and on.

I’ve used buttons as price tags on clothing in my retail shop and I’ve seen friends of mine use buttons to indicate sizes on their screen printed tees. People use them as party favors, teachers use them as prizes in the classroom and a plethora of other things.

Ready to get your custom buttons?
Here’s how it works, in three easy steps.

1. Once payment is received for your order I will email you a design template. Sending a simple round image isn’t good enough because some of the image wraps under in the pressing process. The template will show you the “LIVE AREA” where your design needs to be. You will receive further instructions in the email with the template.

2. You design your button using the template and email it back to me at 300dpi in jpeg or pdf format.

3. Once your design is received your buttons will be put into production. Most orders ship within 3 days of receiving your final design.

If you have any questions please don’t hesitate to ask.

Here are a couple examples of buttons done for past clients:
buttons for Sink Or Swim Tattoo Shop
Sink Or Swim Tattoo Shop

buttons for Dead Dollies
Dead Dollies

If you are ready to get some buttons made please order through our etsy shop.
– place an order for 100 custom buttons.
– place an order for 50 custom buttons.

Hope to hear from you soon!
Button makers are standing by!

As always, thanks for looking!

Now Offering Handmade Wallets With YOUR Custom Design

I’ve been making wallets for awhile now and from time to time people have asked for custom ones with their own graphics. I’ve done a few, but it’s never been something I’ve advertised…until now!

I am offering three different options.

custom wallets now available
If you only need one wallet for yourself or to give as a gift then this is the best option. Some gift ideas are a favorite photo (pet, family, band), drawing, painting, funny slogan, etc. Have fun with it.
$24 each, plus shipping.
For more info or to order please visit:

custom wallets now available
The Six Wallet Package: This is also a great option if you want a couple of wallets for yourself or to give as gifts. If you are interested in reselling your wallets this is good option to get your feet wet. I sell my own wallets for $16 each. This package won’t give you the best markup, but if you just want to experiment with reselling before investing in the bigger package it’s a good place to start.

$10 each, plus shipping.
1 design, 6 wallets.
For more info or to order please visit:

custom wallets now available
The Twelve Wallet Package: This is the best option available if you plan to resell your wallets. I’ve had no problem selling my own at $16 each. If you have something to promote like your business, band, artwork, photography this is great way to get your name out there. Give them away to select clients as a useful promotional gift (as opposed to something they throw in a drawer for six months and then toss in the garbage), resell them at events or online, or simply give them out as presents to friends and family.

$8 each, plus shipping.
1 design, 12 wallets.
For more info or to order please visit:

Here are a few samples of custom wallets I’ve made.

custom wallets for ambission clothing

custom wallets for howard forbes

custom wallets for andy mold

Here are examples of my own designs to show you some different ideas of what you can do with a wallet.

Dayler Wallet - Fuzzy Logic

"keeping watch" - new wallet!

Dayler Wallet - Elliott Smith

Dayler Wallet - A Plethora Of Liberty Statues

Graphic Design, which could be better described as me just messing around with Photoshop:
Dayler Wallet - Space Guns Reversal

Dayler Wallet - 8mm

If you would like some wallets made with your designs let me know. And if you have any questions don’t hesitate to ask. Please use the Contact Form or leave a comment on this post.

Thanks much!