Posts Tagged ‘Dayler’

Behind The Scenes: Making New Wallets

This is the aftermath of a wallet making session in the studio at Viva Paso. Lots of thin strips of vinyl, art prints, and magazine clippings. There’s an art project in there somewhere in that pile of colorful debris, but I haven’t figured out what that is yet. Alternative to packing peanuts, maybe? Not really an “art project” per se, but it’s something.


This is the stage just before sewing. There are 6 layers to these wallets and I hold them all together with paper clips so they don’t slip and slide all over the place when I start sewing them.

They look so much cleaner after sewing, but the big messy stack is probably cooler to see. After this stage is when I trim all the edges off, giving each wallet a clean smooth edge.

Big news over here. I hope you’re ready for it. The classic red Hunter S. Thompson wallet that I’ve been making for years is finally available in two more colors. I don’t know why it’s taken so long, but a few months ago a customer requested/suggested making orange or yellow. He had already purchased 2 (maybe 3) red ones and he loves the graphic (obviously) but didn’t want another red one. So, I took his suggestion and made both colors. Check em out!

If you’d like one they are both available on my site now. They are $16 each.
To order click one of the above photos or just click one of these:
Orange
Yellow
And, of course, the Red is still available too.

And if that’s enough, I also added two new Card Cases to the selection.

This one is called “Fluffle”, which is great word you don’t hear too often. A fluffle is a group of bunnies and who doesn’t love a group of bunnies? Nobody, that’s who! Crazy talk, I tell ya.

This one is called “Let’s Kick It.” The card cases are $13 each.
If you’d like to order one just click one of the photos above or use these links:
Fluffle
Let’s Kick It

As of right now I only have these 2 designs for card cases, but I have over 30 wallet designs. Here’s just a few of them from the batch I made the other night.

You can see all of the designs right here. Also, I almost don’t like to admit it, but January was sadly the worst month Viva Paso has ever experienced, so if you order a wallet it would be very much appreciated.

And before I forget, I would really love to get these wallets into some other shops. I’ve done wholesale with these in the past and would really like to get more involved in that world. So, if you own a shop or work at a shop or know any store that might be interested in selling these please let me know or send them my way.

Email or send me a DM on Instagram: @jeffclaassen

Thank you so much for your support!
– Jeff

* * * * * * * * *

Wow…you aren’t bored out of your eyeballs yet? That’s fantastic because check this out. You can now follow me on TikTok. I’ve been uploading a lot of quick time lapse painting videos on there. At the longest they are only 60 seconds, which is a bit easier to swallow than some of the YouTube videos I upload. Happy watching!

The Dayler Story, Upcoming Makeover And A Sale To Boot

Years ago I created a line of wallets called DAYLER.

Dayler Banner

It started as a side project to do something creative other than painting. In fact, it was also intended to be an escape from my artwork. The original designs were all photos I had taken and manipulated in photoshop or were graphic designs I came up with using images I found.

Dayler Wallet - Fire Hydrant

Dayler Wallet - A Plethora Of Liberty Statues

I purposely left my “art” out of it. I sold them online and in my retail shop. It didn’t take too long before I started getting some wholesale accounts, which was very exciting for me. I’ve sent my wallets to Seattle, Chicago, San Francisco, Florida, Ogden and Moab Utah, Amesbury Massachusetts, Australia and quite proudly the Honolulu Museum Of Art. One of the buyers from one of these shops that picked up my wallets was also a fan of my art and requested some wallets with my artwork. I guess it was inevitable that my art would end up being used on the wallets so I just rolled with it. I added card cases to the line for awhile, but eventually stopped because they wreaked havoc on the paper cutter I used to trim the edges of the cases. The vinyl was pretty thick on those things.

Dayler Card Case

Dayler Card Case

Dayler Card Case

I also made a few checkbook covers, but never really focused on them too much and mostly made them by request.

Dayler Checkbook Cover

Dayler Checkbook Cover

I’ve always thought the wallets could grow into something bigger, but I’ve never fully dedicated myself to them because it’s hard to juggle while being a full time painter. About a week ago Coral and I were talking about my inability to focus on one thing. Am I painter, a wallet creater or a candlestick maker? Then she started throwing design ideas at me and insisted I make a women’s wallet, which is something I’ve never made. She’s mentioned it before and I always resisted because girls have purchased my wallets. It’s just that Coral isn’t the type to carry a little square wallet. Let’s face it, she’s got a lot of shit to carry in her wallet and the ones I make simply don’t cut it. Something about what she was saying finally inspired me to try it out. I’ll have to admit, she has some super fantastic ideas. Also, she was very excited about contributing design ideas and giving my wallet line a complete overhaul. I pulled out a roll of vinyl, started cutting and sewing. I made about six different versions, making adjustments and adding improvements with each one. We finally arrived at a version that we’re both happy with. Now we’re working on some graphics and will do an official launch once we get a dozen or so designs under our belt.

That brings us to the topic of what to do with our remaining inventory.
The answer: SALE!

Yes, all Dayler products are on sale for the remainder of January. Don’t forget to enter the sale code during the checkout process. The code is DAYLER30 and orders can by placed in my etsy shop

As for the makeover, we are very excited to show it to all of you. Please be on the lookout. There are a couple of teaser pics on our new Instagram account. If you have yet to get addicted to Instagram like we have then check out our Tumblr, which is basically a feed of what we post on Instagram.

Yeah, there’s a Facebook Page too. You might even be the first to like it!

Thanks for reading!
– Jeff

New Collaboration With STENZSKULL

Dayler - STENZSKULL Collaboration

Super stoked on this new collaboration with my good buddy, STENZSKULL! He made the design and I sew the wallets. This is a limited edition of 25 so act fast.

These wallets can be purchased at either one of our etsy shops:
dayler.etsy.com
stenzskull.etsy.com

Thanks for looking!
Enjoy!
– Jeff

Dayler Handmade Wallets

Dayler Wallet - Compliments Don't Pay The Bills

It’s present buying season! If you’re looking for a unique gift check out my line of handmade wallets. Each one is handmade in the middle of the night when I’m sleep deprived and driven and possibly consuming donuts while listening to Patton Oswalt.

Thanks for looking!
– Jeff

Related Posts with Thumbnails