Posted on 27 Jan 2013 - 12:30 am | by
jeff | Filed under:
Shop,
The DIY Artist
Years ago I created a line of wallets called DAYLER.
It started as a side project to do something creative other than painting. In fact, it was also intended to be an escape from my artwork. The original designs were all photos I had taken and manipulated in photoshop or were graphic designs I came up with using images I found.
I purposely left my “art” out of it. I sold them online and in my retail shop. It didn’t take too long before I started getting some wholesale accounts, which was very exciting for me. I’ve sent my wallets to Seattle, Chicago, San Francisco, Florida, Ogden and Moab Utah, Amesbury Massachusetts, Australia and quite proudly the Honolulu Museum Of Art. One of the buyers from one of these shops that picked up my wallets was also a fan of my art and requested some wallets with my artwork. I guess it was inevitable that my art would end up being used on the wallets so I just rolled with it. I added card cases to the line for awhile, but eventually stopped because they wreaked havoc on the paper cutter I used to trim the edges of the cases. The vinyl was pretty thick on those things.
I also made a few checkbook covers, but never really focused on them too much and mostly made them by request.
I’ve always thought the wallets could grow into something bigger, but I’ve never fully dedicated myself to them because it’s hard to juggle while being a full time painter. About a week ago Coral and I were talking about my inability to focus on one thing. Am I painter, a wallet creater or a candlestick maker? Then she started throwing design ideas at me and insisted I make a women’s wallet, which is something I’ve never made. She’s mentioned it before and I always resisted because girls have purchased my wallets. It’s just that Coral isn’t the type to carry a little square wallet. Let’s face it, she’s got a lot of shit to carry in her wallet and the ones I make simply don’t cut it. Something about what she was saying finally inspired me to try it out. I’ll have to admit, she has some super fantastic ideas. Also, she was very excited about contributing design ideas and giving my wallet line a complete overhaul. I pulled out a roll of vinyl, started cutting and sewing. I made about six different versions, making adjustments and adding improvements with each one. We finally arrived at a version that we’re both happy with. Now we’re working on some graphics and will do an official launch once we get a dozen or so designs under our belt.
That brings us to the topic of what to do with our remaining inventory.
The answer: SALE!
Yes, all Dayler products are on sale for the remainder of January. Don’t forget to enter the sale code during the checkout process. The code is DAYLER30 and orders can by placed in my etsy shop
As for the makeover, we are very excited to show it to all of you. Please be on the lookout. There are a couple of teaser pics on our new Instagram account. If you have yet to get addicted to Instagram like we have then check out our Tumblr, which is basically a feed of what we post on Instagram.
Yeah, there’s a Facebook Page too. You might even be the first to like it!
Thanks for reading!
– Jeff
